It’s common for viewers to start showing more interest in old videos. Many viewers don’t watch videos in chronological order or decide what to watch based on when a video was published. If viewers are showing more interest in an older video, it may be that: The topic that your video is about is increasing […]
Discovery and Performance
When is the best time to publish videos?
Publish time is not known to impact a video’s long-term performance. Our recommendation system aims to deliver the right videos to the right viewers, regardless of when that video was uploaded. However, publish time is important for formats such as Live and Premiere videos. Take a look at the When your viewers are on YouTube report in […]
Do I need to upload daily or at least once a week?
No, we’ve done analyses over the years and found that growth in views across uploads is not correlated with time between uploads. Many creators have established reliable connections with their audience through quality over quantity. We encourage you to take care of yourself to avoid burnout, which is important for your audience and your wellbeing.
Do likes/dislikes impact how my video is recommended?
Somewhat. Likes and dislikes are some of the hundreds of signals that we consider for ranking. Our recommendation system learns from whether or not viewers are choosing to watch a video. The system learns how much of the video the viewer watches and if they’re satisfied. Your overall video performance is decided by a combination of these factors. If […]
How important are Tags?
Not important. Tags are primarily used to help correct for common spelling mistakes (for example YouTube vs U Tube vs You-tube). Add tags to your YouTube videos Tags are descriptive keywords that you can add to your video to help viewers find your content. Your video’s title, thumbnail and description are more important pieces of metadata for your video’s […]
How can I optimise my title and thumbnail for discovery?
You can use these tips to optimise your title and thumbnail for discovery: Make sure that your thumbnail follows our thumbnail policy. Use compelling titles for your videos that accurately represent the content. Create thumbnails that accurately represent your content. Avoid using misleading, clickbaity or sensational titles and thumbnails. These methods can turn potential new viewers away from […]
Trending on YouTube
Trending helps viewers see what’s happening on YouTube and in the world. Trending aims to surface videos and Shorts that a wide range of viewers would find interesting. Some trends are predictable, like a new song from a popular artist or a new movie trailer. Others are surprising, like a viral video. Trending isn’t personalised […]
How does YouTube choose what videos to promote?
Our recommendation system narrows down the best set of videos to offer your audience by paying attention to: What they watch What they don’t watch How much time they spend watching Likes and dislikes Not interested feedback Satisfaction surveys How do I get my videos promoted to a bigger audience? You don’t have to be […]