You can use these tips to optimise your title and thumbnail for discovery:
- Make sure that your thumbnail follows our thumbnail policy.
- Use compelling titles for your videos that accurately represent the content.
- Create thumbnails that accurately represent your content.
- Avoid using misleading, clickbaity or sensational titles and thumbnails. These methods can turn potential new viewers away from your channel. It can also result in your video being reported, which makes your video less likely to be recommended to new viewers.
Maybe, but it’s because our systems are responding to how viewers are interacting with your video differently, rather than the act of changing the video title or thumbnail. When your video looks different to viewers, it changes how viewers interact with it when it’s offered to them. Changing your video title and thumbnail can be an effective way to get more views, but don’t change what’s working.