If a copyright owner submits a valid DMCA complaint through our webform, we take down that video and apply a copyright strike. If a user gets three copyright strikes in 90 days, their account, along with any associated channels, will be terminated. We also have tools to help Creators resolve their copyright strikes – including waiting for it to expire after 90 days, requesting a retraction, or submitting a counter notification.
Content ID works differently. If a match between a reference file and a new upload is made, a “claim” is made. Based on the preference selected by the Content ID owner, we’ll apply a policy to track, monetize, or block, but will not issue a copyright strike.